The Power of Videos and the Right Influencer

Millennials Just Don't Find Paid Ads Credible

• On average, a person spends 1.7 hours a day on social networks
• But only 6 percent of millennials find paid ads to be credible
• There has been a doubling in the usage of ad blockers, and it's set to surpass 1 billion downloads soon
• Word of mouth is 50x more likely to cause someone to purchase a product than an impersonal ad

Majority Illusion Helps Make Products Seem More Popular

• Majority illusion happens when well-placed members of a social network create the illusion that items on social media are more popular than they actually are
• Using largely influential people is great, but relevant influencers is just–if not more important
• Use tools like BuzzSumo and Followerwonk to help you find and identify the best individuals to target for different topics

Videos are Taking Over the Online World

• Especially with mobile users, videos are the preferred source of media intake
• As of January 2016, video viewing on Facebook has hit more than 8 billion average views a day
• It is  predicted that by 2019, video will take over the internet, covering 80 percent of global traffic

Amazon Launches Amazon Video Direct

• With the ability to upload videos to Amazon Prime Video users can now early royalties based off hours video is streamed
• They'll monetize this with adverts or through having individuals buy/rent the video
• People have the ability for a standalone subscription to Prime Video starting at $8.99 a month