It's time for an Opesta Review! In this day and age, there are many ways to do marketing, and one of the main ways is via email marketing. This trend has been going on for years now and won't stop anytime soon.
Although email is a popular tool, it is limited because many emails end up in spam folders, or the frustrating Gmail “promotion tab”—unseen and unread! And email effectiveness has been declining over the years. It doesn't mean that you need to abandon it. Just consider supplementing the declining email gap with a new messaging platform like Opesta.
In my Opesta review, we will find more about this new technology that can boost marketing beyond traditional email by tapping into the most popular social network, Facebook! Yes, you heard it right. Facebook messenger is Opesta's sweet spot. It is the first Facebook messenger automation platform that markets via the messenger platform.
So let's dive more into my Opesta review below.
What Is Opesta?
Opesta is a marketing automation solution that works well in Facebook messenger. It has everything that you would want in an automation platform as it generates leads using facebook messenger. Their technology allows the user to see who visits their website, then markets to them based on their behaviors—what they did while browsing your site.
Opesta has a tracking technology that logs your visitor's interactions. For example: how many messages they opened, what pages they viewed, how often they come back, what free offers they requested, and what they purchased.
Why Use Opesta?
Opesta is a Facebook messenger chat platform that allows you to build subscribers and communicate with them. It lets you tap into Facebook's base that has over 1 billion users. This capability offers new possibilities because it automatically engages the user to have a deeper and more personal relationship with its customers.
A combination of Opesta with other email marketing automation will lead to an increase of engagement, which equates to more buyers for your products and service. This platform goes far deeper on targeting subscribers and being more personal with them. It is a powerful and flexible tool.
Just like any other email marketing tool, Opesta operates just like the rest. It communicates with subscribers in two ways: automated messages and one-time broadcasts.
Automations create a feed of messages. Then they get sent to segments of your audiences to convert them into leads. It's a simple three-step process that includes setting triggers, content, and goals.
Broadcasts are the individual messages that you send to your audiences whenever you like. There are only three steps to create a broadcast message, which include setting your message type, targeting, and special broadcast.
Best Opesta Feature
One of the best features of Opesta is that it saves unique data with custom fields. It's custom fields can save a specific response to the library and can pull that response when needed. The use of this information is to gain insights (unlike Instato, an Instagram marketing tool) or use it for future messages for your leads and subscribers.
Another feature is its Pixel-based tracking, this track conversion where you can select a pixel and tell platform which pages where they are as well as others. It can also specify different actions when someone makes a conversion. Example: adding a subscriber to a sequence, or applying tags.
Other Features of Opesta
Opesta has good campaigns and sequencing, too, wherein you can create campaigns that you can send to your subscribers or leads. You can also make sequences for your campaigns. It consists of sequence triggers, sequence contents, and sequence goals. While it's Broadcast feature is a simplified version of a sequence builder just without goals and triggers, but you can tailor your broadcast for different scenarios.
The platform also offers Subscriber Management, where you can find subscribers that will receive Facebook messages by any one of their triggers. Information like email, location, and other data can be filtered and targeted.
Opesta also can Track and Report the number of subscribers over time with a variable date range, covering total subscribers, and sent messages. Just have a few more clicks if you want more data regarding your broadcasts and sequences.
Why Give Opesta a Thumbs Up?
- It is simple but needs time for the learning curve
- It has good support
- It is not buggy
- It has an affiliate program
- It can share sequences
- It has good reporting interface
- It supports messenger automation sequence
- It has advanced triggers
- It has live chat support
- All their plans are fully featured
- Why give Opesta a Thumbs Down?
- It doesn't have a visual workflow like other email automation platforms
- It lacks the option to undo changes
- Its message threading is not all that intuitive
Opesta currently has three plans available. They also offer a 14-day free trial.
It costs $49 a month. It includes two linked FB pages, 5,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
It costs $99 a month. It includes four linked FB pages, 15,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
High Volume Plan
It costs $99 a month. It includes unlimited linked FB pages, 30,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
Final Verdict: Opesta Review
Opesta is a smart new way to market. It uses Facebook as its primary source for leads and subscribers, which is where people are hanging out online. It's not like they spend hours hanging out in their email inboxes. If you are already using an online email marketing platform, then using Opesta will be an excellent addition.
Let's face it; email marketing doesn't work 100 percent of the time. And it helps to have other ways to capture people's attention so that you can sell your products and services. Opesta does the job.
I like that Opesta gets your business noticed via Facebook messenger. But I also like that it's easy to use as it operates like most marketing automation platforms.
The automated sequences and broadcasts are simple to understand. And Opesta's subscriber management rocks when it comes to personalizing messages to your subscribers, because of the website user behaviors they track. Opesta will definitely help your online business reach your target goals.
If you think we missed anything in our Opesta review, then leave a comment below!