A lot of marketing automation platforms are popping throughout the years. We can’t blame them as there is a great demand for it especially when everyone is surrounded by technology. Email marketing is on the top of the game when it comes to growing your business and if you wanted to make yourself known in the online community. This Ontraport review will provide you the things you will need to decide what is the best online marketing platform that is the best for you. 

What is Ontraport?

Ontraport is a marketing automation platform that creates marketing campaigns and can sync all your marketing tools as well as use insights to get results needed by your business. This platform can easily build landing pages, lead-gen forms, emails and has the ability to plug them into your campaigns. 

Ontraport has a lot to offer like creating marketing campaigns, reach customers and strengthen relationship connections that will make you expand your profits. It will make sure that all your deliverables will be well received with its good campaigns and will help you make great customer relationships.

Why use Ontraport?

Ontraport makes marketing and selling easy and effective. Everything is automated in their platform that makes it very convenient for the user to use it for their business. It doesn’t require you to have designing skills for you to use their platform as it is user-friendly. 

They offer a lot of features that are very effective when it comes to marketing your product and services online. Not only that, but they also have an E-commerce tool to add more additional growth to your growing business.  

Ontraport is your one-stop shop when it comes to online marketing and CRM as it can do everything for you with just a click of a button.

Best Feature of Ontraport

One of Ontraport’s best feature is its Landing Pages. It enables users to build sign-up forms, landing pages, and emails. It is a fully-featured editor and has a wide range of pre-designed blocks that includes dividers, headers, and slideshows, as well as other functional tools such as countdown timers and social media features. 

It makes designing forms and landing pages easy, it has the ability to offer to host a free landing page and can integrate it easily to WordPress. 

Other Features of Ontraport

The platform’s Email Marketing and Autoresponders sequences have the ability to quickly and easily set up autoresponder sequences. It has different sequences that you can choose from that are based on dates or different steps. You’ll also be able to add different steps to the sequence that you want to make, it includes tasks, rules, and emails. It doesn’t matter how many steps you make, this tool ensures you that your emails are delivered at the time you choose.

They also have Ontraport Rules that made it easy to automate list maintenance and this can switch subscribers from one list to another automatically like transfer people from prospect’s list to subscriber’s list. One of their rules can be dropping off subscribers who aren’t active for certain months. This tool in their platform has the ability to know who spends a lot of time in your websites and who spent money on your products and services, by this, you can set a rule to be more engaged to them and make them targets.

Ontraport’s E-commerce tool has the ability to sell your products and services as well as manage your payments and can store customer engagement history. This is an all-in-one system where you can customize your order and upsell forms, has the ability to manage your payment forms, shopping carts, and payment gateways. 

The platform also provides its users with Referral Partners that can give its users the ability to create partner programs that can help their business grow. These partners can help you with your leads, sales, and traffic. You may able to manage and track these partners and also can give them commissions automatically through this tool. 

What I like about Ontraport

  • Shareable landing pages, campaigns, and forms
  • Easy to edit as they use the same tool in editing land pages, forms, and emails
  • An astonishing selection of templates for campaigns
  • Good customer service
  • Intelligent Segmentation
  • Easy to manage and navigate CRM
  • Great email delivery rates
  • Can automate sequences through multiple channels

What I don’t like about Ontraport

  • Expensive for startup companies
  • The Dashboard is not visually enticing
  • Easy to use but need some time to learn

Ontraport Pricing

Ontraport has 4 available plans. You can have a 14-day free trial with no credit card required. Every additional user would be $49 monthly.


The Basic Plan costs $79 monthly. It includes 1,000 contacts, unlimited emails, and 1 account user. 


The Plus Plan costs $147 monthly. It includes 2,000 contacts, unlimited emails, and 2 account users and account set-up. 


The Pro Plan costs $297 monthly. It includes 10,000 contacts, unlimited emails, and 3 account users, account set-up and email consultation. 


The Enterprise Plan costs $497 monthly. It includes 20,000 contacts, 20,000+ emails monthly, and 5 account users, account set-up, email consultation, and personal account rep. 

Final Verdict

Ontraport is a powerful email marketing and CRM platform that aims to help enhance the growth of every business. It has one of the best features when it comes to email marketing and segmentation. It has all you need in online marketing software. It is easy to use but you need some time to learn all of it. 

I must say that its tool made it great to use, it has great templates for your campaign, customizable landing pages, and good segmentation. I like the rules more as it is very specific when it comes to triggers especially in its customer management. Its automation is very dependable as it can manage your account well enough that you don’t have to worry about it.

This software will be great for every business especially to large ones as it is very detailed when it comes to their online marketing and CRM. However, I don’t recommend it to start-up businesses as it can be expensive, there are also other platforms that offers lower prices that have the same ability as Ontraport. I believe this software is made to handle a bulk number of customers and has the ability to manage it well.

Ontraport is a great business platform that is the best work if you want to keep in touch more with the customer and make them feel that you really care about them. It really doesn’t matter what kind of platform you use as long as you stay true to your goals and needs, which will make your company grow and be known. I hope this Ontraport review will make up your mind what platform suits you best. 

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