Life in the Mobile World

Nom: A New Platforom to Share Food Experiences

• Created by YouTube co-founder Steve Chen and former YouTube engineering lead Vijay Karunamurthy
• Share recipes, cooking videos, food pictures and more
• Followers can “heart,” comment, or send questions for any part of your story

Mobile Shopping Habits

• Free shipping is one of the biggest ways to get millennials to shop on mobiles
• 40% of purchases are made directly from an advertisment
• 47% check competitor pricing with mobile while shopping in stores
• 1 in 3 Millenials prefer a dedicated app for shopping

88% of Users Buy Products They Pin

• 70% of Users discover products on Pinterest
• 75% of saved pins come from Businesses–not average Pinners
• Colorful visuals increase readers’ information retention by 82 percent

Facebook Explores Facial Expression Controls

• Facebook recenty acquired a company called FacioMetrics
• The startup made an app called IntraFace that could detect seven different emotions in people’s faces
• The technology could also detect drowsy drivers or perform automated analysis of marketing focus groups
• For now, Facebook says it will use FacioMetrics to enhance its Snapchat selfie Lens-style augmented reality face masks