Life in the Mobile World

Nom: A New Platforom to Share Food Experiences

  • Created by YouTube co-founder Steve Chen and former YouTube engineering lead Vijay Karunamurthy
  • Share recipes, cooking videos, food pictures and more
  • Followers can “heart,” comment, or send questions for any part of your story

Mobile Shopping Habits

  • Free shipping is one of the biggest ways to get millennials to shop on holiday-shopping-mobilemobiles
  • 40% of purchases are made directly from an advertisment
  • 47% check competitor pricing with mobile while shopping in stores
  • 1 in 3 Millenials prefer a dedicated app for shopping

88% of Users Buy Products They Pin

  • 70% of Users discover products on Pinterest
  • 75% of saved pins come from Businesses–not average Pinners
  • Colorful visuals increase readers’ information retention by 82 percent

Facebook Explores Facial Expression Controls

  • Facebook recenty acquired a company called FacioMetrics
  • The startup made an app called IntraFace that could detect seven different emotions in people’s faces
  • The technology could also detect drowsy drivers or perform automated analysis of marketing focus groups
  • For now, Facebook says it will use FacioMetrics to enhance its Snapchat selfie Lens-style augmented reality face masks
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