increase website speed 2022

Increase website speed 2022: Website visitors are used to getting what they want with the click of a button.. and slowing your website will lower its profits and direct visitors to your competitors’ sites if they are faster than yours.. but have you ever wondered why websites load slow and how to improve your website speed? There are many reasons why a website is slow and by solving them you will be able to increase the speed of your website. Below, the Dean of Hosting team will show you effective ways to increase the speed of your website easily.

increase website speed
increase website speed

Is your website slow?

The Dean of Hosting will show you more than one way to increase the speed of your website.. By following them, you will be able to increase the speed of your website, which will improve the users' experience and increase your profits!

When you visit any web page it may seem easy, as all it takes is clicking on the page link or entering it in your web browser to get to that page.

However, this is not the truth. In order to be able to visit a page on a website, many processes occur in the background, including processes that take place on the web server or server that hosts the website, and processes that take place on your computer, mobile, or whatever device you are using. You use it to surf the Internet.

Add to this also the processes that take place on the Internet itself, the most important of which is the exchange of data between your device and the hosting of the website whose pages you are browsing. It also includes the data that you send/receive to and from the necessary services for browsing the web, most notably the DNS server, which converts domain name addresses to the server's IP address.

The visitor in the current “age of speed” expects to get everything he wants by simply ordering it. When a user clicks on a web page link, he expects the page to appear in less than a second or a few seconds at most, and increasing the speed of your site will serve the visitor's needs as quickly as possible and improve their experience.

The importance of website speed

As we explained above, the user expects to see the page as soon as he clicks on its link and any slowdown in the site loading speed will affect your profits, the number of visitors to your site, the number of customers or sales in the case of online stores.

The reason behind this is the many options available to the user, which he will go to if he does not find the satisfactory experience on your website.

When a user searches for a specific thing in the search engine, he will find a huge number of results, and most of them talk about the same topic and in the same context. Often the user visits only the first three results and the vast majority go to the first result.

Once the user clicks on the page link, the page is expected to appear for him in a few seconds, and if the page does not appear quickly, he will click on the back button and will choose another result from the search results.

Thus, your site will lose a visitor and a potential customer to one of your competitors if their site is faster than yours.

And it does not stop there, the loss will not be only at that time. The visitor will have a bad impression of your site and when he appears again in the search results, he will not click on your site links. Not to mention that the customer has a bad impression of your brand as a whole which is one of the worst things that can happen to any business.

The disadvantages of slow website

The speed of the website affects the number of its visitors and thus the number of customers and profits directly and indirectly.

This list includes the most prominent damages and losses that result from slow websites, which the hosting dean will mention the most important reasons later on this page. It also contains the results of research and experiments conducted by giant Internet companies on the impact of slow website speeds on sales and profits.

How does website speed affect sales and profits?

  • Website speed is the second most important site advantage from users' point of view after security.
  • According to the results of a search conducted by Google, it turns out that the lower the loading speed of your website pages, the more visitors will leave your site and head to competitors’ sites, and these are the results of the study in numbers:
    • Increasing the page load time from 1 second to 3 seconds leads to an increase in the visitor's bounce rate by 32%.
    • If the page load time increases from 1 second to 5 seconds, the bounce rate will increase by 90%.
    • When the web page load time reaches 6 seconds instead of 1 second, the bounce rate will increase by 106%.
    • Finally, visitors' bounce rate would increase by 123% if the page load time increased from 1 second to 10 seconds.
  • About 70% of consumers admitted that web page loading speed affects their desire to buy. ( source )
  • E-commerce giant Amazon found that increasing a site's speed by just 100 milliseconds (0.01 seconds) increased sales by 1%.
  • The search engine «Google» adopted the speed of page loading as one of the factors for ranking mobile search results in 2018, and it has been relying on it in ranking desktop search results since 2010. ( Source , source )
  • Amazon also found that slowing its site load by just one second would result in annual losses of $1.6 billion.
  • Walmart found that increasing the speed of its website by one second resulted in a 2% increase in its sales.
The effect of website slowness on bounce rate according to a Google study
The effect of website slowness on bounce rate according to a Google study

How to increase website speed

After the Dean of Hosting team has informed you about the disadvantages of site slowdown and the advantages of increasing your website speed, we will now introduce you to the most prominent steps and proven methods of how to speed up your website and increase the speed of loading your website pages.

Choose a good web hosting

Web hosting affects site speed and performance greatly. Your entire site is located on a computer called a Web server that responds to and responds to visitor requests.

The faster the server responds to user requests, the faster the hosted website and the better the user experience.

There are several types of web hosting services, and choosing the right hosting service for your site will increase your site's ability to perform its function, serve visitors, bear the pressure of visits, the bandwidth, and the “traffic” rate it gets.

Choosing a suitable hosting for your site is not easy, so we have prepared in Dean of Hosting comprehensive guides with the best hosting for different uses and needs. For example, if you are using WordPress, we recommend that you choose one of the hosting services in the list of best WordPress hosting that we have prepared according to the experience of the Dean of Hosting team.

If you are looking for the best hosting in general, you can find the best hosting at the present time in the best foreign web hosting directory , which is constantly updated according to the results of our experiments and our follow-up to the performance of various global hosting companies .

Among the good web hosts that provide high performance and high speed for the sites hosted on, we find Bluehost , HostGator and Hostinger .

Use a CDN

Cloudflare CDN Map
Cloudflare CDN Map

A Content Delivery Network (CDN) is a group of Web servers distributed in different countries and cities that work with each other as a connected network.

These servers increase the speed of websites by delivering their contents of images, files, code, etc. more quickly to visitors' devices.

This is done by hosting a copy of those files on those servers, and when the visitor requests it, it is delivered to him from the nearest server to the visitor's device without him feeling. This reduces the distance that these files travel over the Internet and reaches the user as soon as possible, which increases the speed of the website.

By using a CDN for your site, your site's page load speed will increase, bandwidth consumption will decrease, and the load placed on your main site hosting will decrease due to the fewer HTTP requests that reach the server that hosts your site.

There are several global content delivery networks with dozens and hundreds of servers in most countries of the world, including StackPath, which provides a high-quality paid CDN.

There is also Cloudflare, which offers good CDN and website security and has a limited free package, but in our opinion in the hosting dome it is enough for most small websites due to the reasonable benefits it offers for free.

Use Caching Techniques

Cache is a technology that relies on storing data and files in a fast response memory such as random access memory “RAM” in order to provide those data and files to users as quickly as possible, which increases the speed of the website’s response to requests and its ability to serve a larger number of users in same time.

In web development, cache technology is also referred to as storing frequently requested files on a content delivery network (CDN) to be served to visitors through it instead of being requested by a website's host .

There are many “cache” techniques such as creating HTML pages instead of executing code files every time the page is requested. There is also the technology of storing common database queries in RAM in order to eliminate the need to execute the same query each time the user requests the page.

Examples of the most popular caching technologies today are Redis, Memcached, Varnish, and others.

If you use WordPress and want to take advantage of caching techniques in order to increase the speed of your site, you can use the many caching plugins, including free and paid ones. We at Dean of Hosting recommend the paid WP Rocket plugin if you are looking for the most powerful and easy to use plugins.

Reduce the number of http requests

Every element of a web page, no matter its size, needs an HTTP request that the browser sends to the server in order to get it.

Every image, JavaScript file, CSS file, etc. requires the browser to contact the server and request that that file be sent to it so that it displays it to the user.

If a page on your site needs 50 files, for example, and 100 people visit it at the same time, this means that the server will receive 5000 requests at the same time. This number of requests will greatly affect the performance of the site if you are using poor or bad hosting.

In this case, you will need to move to a larger hosting, such as moving to a VPS hosting server if you are using Shared Web Hosting, for example, otherwise your site will suffer from slow or downtime even times of high number of visitors.

But if we reduce the number of requests in half only by compiling the files and merging them with each other, we will find that the same server can respond to twice the number of visitors without additional expenses while increasing the speed of the site as well.

You can reduce the number of requests by merging your site's files into a single file, such as combining CSS files into one CSS file, and JavaScript files into one. There are many tools to help you do this without your intervention, but be sure to experiment and test because a conflict between codes may affect your site negatively.

Reduce the size of your photos and media files

The difference between the JPEG extension and the WebP extension
The difference between the JPEG extension and the WebP extension

Images and media files often represent the largest share of web page size due to the higher size of media files compared to HTML code, CSS code, JavaScript code, and more.

Therefore, reducing the size of your media files will speed up your website by reducing the amount of data your browser loads, which will significantly reduce your web page load time if done correctly.

One of the most important things you can do to reduce image size is compress image files. You can do this either manually before you upload it to your site while saving it using Photoshop and other image-editing programs, or through programs specialized in image compression.

There are also tools and services specialized in compressing images online that do this task automatically without your intervention. Among the best image extensions that are characterized by their low size, we find the JPEG extension and the WebP extension developed by Google for use on the Internet.

But we advise you in the Dean of Hosting to be careful while compressing your site images and to take into account the quality of the image itself, because reducing the size always comes at the expense of image quality. And don't forget to take advantage of the Lazy Loading feature, which delays the loading of images until they are in the user's field of view.

Use less and clean code

The more code the web browser has to execute and download from the site's hosting server, the longer the page will need to appear to the user. Therefore, if your site code is too large, your site will be slower and your page load speed will decrease.

You can solve this problem by reviewing and improving your site's code by eliminating unnecessary code. You can do it manually if you have the necessary knowledge or hire a professional to do the job.

There are also tools and plugins for content management systems such as WordPress that do this task without the need for your intervention, and among the most prominent WordPress plugins specialized in this matter, we find the free Autoptimize add- on that the Dean of Hosting team advises you to use if you are not using a paid alternative.

Reduce the size of JavaScript and CSS files

Minify CSS JS and HTML
Minify CSS JS and HTML

As mentioned earlier, the less data and volume your browser will download from your site's hosting, the faster your site will be.

The size of CSS and JavaScript files can be reduced easily through the Minification feature, in which unnecessary characters and codes such as spaces and comments are eliminated, which are characters and codes that are not necessary for the work of the code, but it increases the size of files and the volume of data transferred from the site to the browser.

Use a fast, browser-compatible design

One of the most important things that can increase the speed of a website is to choose the website template/design very carefully and make sure that it is designed and coded according to the latest rules and guidelines and using the latest technologies used in web development.

To choose the best template or design for your site, the hosting dean team advises you to choose a template from a well-known designer, and contracting with him should include periodic updates to the template and technical support to solve problems that may arise while using the template on your site.

You can find the best WordPress themes in the well-known ThemeForest store, and most of the themes come with free periodic updates for life.

Reduce the number of extensions you use

WordPress plugins and CMS plugins are sub-programs that add an additional feature to the CMS or solve a problem in it.

Despite its great importance, it affects the speed and performance of the site and may conflict with the system or with each other, which will undoubtedly slow your site.

We advise you in the Dean of Hosting to get rid of any add-ons that you do not need in order to make your site as fast as possible.

Improve database performance

The database contains your website data such as passwords, texts, member data, products, buying and selling processes, site settings, etc.. And most if not all visits to your site include operations on the database, either adding/modifying the data or reading that data.

The faster the queries/operations on the database are executed, the faster the response of the site will be and the faster the site as a whole. The performance of the database can be improved through some steps, including indexing tables and improving database queries.

Thus, we have explained the top 10 things that you can do in order to increase the speed of your website and reduce the loading time of your pages.

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