Impact of Micro-Influencers

Facebook Offers get Revamped for MobileFacebook-offers

  • Facebook is allowing business to create two types of offers, for online and for in-store purchases
  • Online offers are currently live while in-store will be live in coming weeks
  • Reminds people to use their offers before they expire
  • Easier to pull up coupons in-store at register

Instagram Allows Zoom-In on Pictures and Videos


  • iOS devices are now able to zoom in while Android users may have to wait a few weeks
  • Zoom in on any image in the main feed, profile pages, or explore tab

Top Ranking Social Networks for Influencer Marketingmillennials-ads-influencer-marketing

  • Facebook is the top ranking, with over 1.6 billion monthly users
  • Youtube at second with 1 billion, doesn't generate the same web page referrals
  • Reddit, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat also reach top ranking in that order.

Old Spice used Micro-Influencers to become #Legendary

Old Spice

  • Old Spice released a new collection called “Hardest Working”
  • Over 2,000 Micro-Influencers created  posts on Instagram, Twitter, and Facebook
  • Together they generated over 14,000 engagments





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